Alton Privacy Policy

Data We Gather

We gather and manage various types of personal data.

Using Your Information Responsibly

We collect personal information for key operational needs.

• Service Execution and Compliance:
  • We manage your vehicle rental bookings and agreements to ensure a smooth experience. This includes verifying your identity to confirm you meet our rental criteria. We facilitate the processes for collecting and returning vehicles, as well as handling payments, deposits, and any additional charges.
• Customer Communication for Alton Car Hire Services:
  • We send booking confirmations, updates, and essential rental details. We respond to your questions and offer dedicated customer support. We inform you of any changes to our services or policies.
• Marketing Practices and User Consent:
  • We will send you updates, newsletters, and promotional offers based on your consent or our legitimate interest. Opt-out options are available at any time.
• Service Enhancement Through Legitimate Interests:
  • Evaluating website interactions to enhance user satisfaction and improve site functionality. Researching to refine our vehicle offerings and overall services.
• Regulatory Adherence and Legal Standards:
  • Adhering to legal and regulatory standards. Safeguarding against fraud while maintaining service integrity. Addressing conflicts and upholding our terms of service.

Information Sharing Practices

Sharing Your Information

• Service Providers in Alton: Third-party partners assist us in providing services, including payment processors and IT support. They are required to safeguard your data.

We do not share your personal information with third parties.

Data Protection Measures

We employ suitable technical and organizational strategies to safeguard your personal data from unauthorized access, modification, disclosure, or destruction. This encompasses encryption, access restrictions, secure hosting environments, and ongoing security evaluations. Nevertheless, it is important to recognize that no method of internet transmission or electronic data storage can guarantee complete security.

Data Retention Policy

We retain your personal information only for the duration necessary to achieve the specific purposes for which it was gathered. This includes compliance with legal, accounting, or reporting obligations. The retention period varies based on the type of information and the context in which it was processed.

Your Rights Explained

Your Rights Under UK Data Protection Law

• Accessing Your Personal Data Rights: Obtain your personal information records from us.

Contact us to exercise your privacy rights.

Cookies and Tracking Policy

Our website employs cookies and similar technologies to improve your browsing experience, analyze traffic patterns, and customize content. You have the option to adjust your cookie preferences within your browser settings, allowing you to control how your data is used while exploring our services in Alton.

8. Policy Modifications

We may revise this Privacy Policy from time to time to align with changes in our operational practices or legal standards. Any updates will be reflected on this page, marked with a new "Last Updated" date. We recommend reviewing this policy periodically to stay informed about how we handle your information.

Contact Alton Car Hire

For inquiries regarding our Privacy Policy, please reach out to us.